RollVT

PRESS & BRAND / OFFICIAL ASSETS

The name.
The mark.
The story.

Everything you need to introduce RollVT, credit its maker and keep both identities looking right.

Download the complete pack Read the brand guide

Logo assets · SVG · PNG · PDF · six-page brand guide
2.2 MB ZIP / November 2026

PRODUCT + MAKER RollVT by HALF GREY BEAR

Made by the operator,
for the operator.

HALF GREY BEAR

01 / THE PRODUCT

RollVT.

All RollVT logos

The reel and the wordmark, together or apart. Choose dark lettering for a light background and white lettering for a dark background. The reel retains its original colours.

RollVT wordmark · dark artwork

RollVT wordmark · dark artwork

Wordmark for compact placements. For light backgrounds.

SVG PNG PDF
RollVT with icon · dark artwork

RollVT with icon · dark artwork

Primary logo with the reel icon. For light backgrounds.

SVG PNG PDF
RollVT wordmark · light artwork

RollVT wordmark · light artwork

Wordmark for compact placements. For dark backgrounds.

SVG PNG PDF
RollVT with icon · light artwork

RollVT with icon · light artwork

Primary logo with the reel icon. For dark backgrounds.

SVG PNG PDF
RollVT reel icon

RollVT reel icon

Full-colour product icon. The same artwork works on light and dark backgrounds.

SVG PNG PDF

02 / THE MAKER

HALF GREY BEAR.

Both HALF GREY BEAR logos

Always capitals. Always pure black or pure white. Use this complete line mark with no coloured fill, grey shading, gradients or reduced opacity.

HALF GREY BEAR · pure black

HALF GREY BEAR · pure black

Original line logo, in pure black only. No colour, grey fill or shaded bear.

SVG PNG PDF
HALF GREY BEAR · pure white

HALF GREY BEAR · pure white

Original line logo, in pure white only. No colour, grey fill or shaded bear.

SVG PNG PDF

03 / PRODUCT + MAKER

RollVT by HALF GREY BEAR.

A ready-made endorsement for presentations, partner communications and product introductions. Keep the supplied spacing and proportions. Both versions are available with and without the reel.

RollVT by HALF GREY BEAR · dark artwork

RollVT by HALF GREY BEAR · dark artwork

Product and maker together, without the reel icon. For light backgrounds.

SVG PNG PDF
RollVT by HALF GREY BEAR · with icon · dark artwork

RollVT by HALF GREY BEAR · with icon · dark artwork

Product and maker together, with the reel icon. For light backgrounds.

SVG PNG PDF
RollVT by HALF GREY BEAR · light artwork

RollVT by HALF GREY BEAR · light artwork

Product and maker together, without the reel icon. For dark backgrounds.

SVG PNG PDF
RollVT by HALF GREY BEAR · with icon · light artwork

RollVT by HALF GREY BEAR · with icon · light artwork

Product and maker together, with the reel icon. For dark backgrounds.

SVG PNG PDF

04 / KEEP IT CONSISTENT

A few useful rules.

Full guide · PDF
01

Write the names correctly.

RollVT has a capital R, V and T. HALF GREY BEAR is always in capitals, including in body copy. When writing the website address, use https://rollvt.app. The logo uses heavier, tightly spaced lettering with both “l” tops aligned to “VT”, plus a round orange dot. Use the supplied master.

02

Give each mark space.

Leave at least half the capital R’s height around the entire RollVT logo or endorsement. For HALF GREY BEAR, leave at least 10% of the full mark’s width on all sides. Keep other text and logos outside this area.

03

Keep the artwork intact.

Scale proportionately. Don’t stretch, crop, rotate, redraw or rearrange the logo. Don’t add effects or change the colours. On busy photography, give the logo a solid, contrasting panel.

04

Keep partners separate.

A sending company can lead with its own identity. Place RollVT separately, with its own clear space. Use the supplied “by HALF GREY BEAR” treatment to credit the maker; don’t combine partner marks into a new logo.

Minimum widths

Recommended minimum logo widths
ArtworkScreen / print
RollVT wordmark100 px / 25 mm
RollVT with icon160 px / 40 mm
Endorsed logo240 px / 60 mm
HALF GREY BEAR80 px / 20 mm

Increase these sizes if the maker line or bear lettering becomes hard to read.

Choose the right file

SVG
Scalable vector artwork for websites and design tools. Lettering is outlined; no font required.
PNG
Transparent artwork, 2400 px on its longest edge. For slides, documents and email.
PDF
Vector artwork for design and print workflows. White artwork may look blank on a white PDF-viewer page; place it over a dark surface.

Files use RGB colour. Ask your printer to manage conversion for the chosen stock.

Charcoal#101115
Warm white#F4F3F0
RollVT coral#FF826B
HGB black#000000
HGB white#FFFFFF

The round logo dot matches the reel centre: orange #F75C36. The lighter coral is a RollVT layout accent. HALF GREY BEAR logos remain pure black or pure white. Use Questrial for display headings and a clear system sans serif for body copy. Never retype the logos.

05 / IN CONTEXT

Give the brand a stage.

Three suggested compositions for a presentation, a company introduction and a social post. These examples also appear in the PDF guide; the ZIPs contain only logos and the guide. “YOUR COMPANY” is a placeholder.

Presentation / title slide

Presentation / title slide

A 16:9 title slide: product first, maker attached, one clear message.

Partner / operator introduction

Partner / operator introduction

Separate the sending company from RollVT. Do not merge the two identities.

Social / square product card

Social / square product card

A simple square product card with a large icon and a readable wordmark.

06 / WORDS TO WORK WITH

The operator’s story.

Made by the operator,
for the operator.

Ten years in development. Shaped by more than twenty years at the controls.

RollVT is video playback software for live events on Mac, made by HALF GREY BEAR. Built around the operator’s workflow, it brings together cue stacks, flexible outputs, audio tools, show control and main-and-backup operation. It offers a standard 14-day Pro trial.

Feature notes

  • A four-output canvas up to 15360 × 2160 with compatible hardware.
  • Main-and-backup operation with content sync and playback follow.
  • Video extraction from PowerPoint and Keynote files.
  • Normalise your cue stack audio with one button.
  • Native Stream Deck controls, including Stream Deck +.
  • A Bitfocus Companion module.
  • NDI and OMT network video outputs.
  • Confidence and countdown outputs.

PRESS & BRAND ENQUIRIES

Need something else?

support@halfgreybear.com

Use this pack to identify RollVT and HALF GREY BEAR in press coverage, reviews, product listings and communications about using RollVT. Keep the artwork intact and the relationship accurate. Don’t imply sponsorship or endorsement that hasn’t been agreed. Contact us for uses outside this scope.